Thursday, January 20, 2011

Google Co-Founder Takes Over as Chief Executive Officer

After a decade of being CEO of Google, Eric Schmidt, will be replaced by one of it’s co-founders Larry Page. Google is one of the largest companies in the world with a current market value of $200 billion. Schmidt will continue to be executive chairman for Google, but with the change in management will hopefully allow Google to grow and expand farther than it has before. Google already is the dominant search engine, and has been successful with its mobile apps. Also new marketing techniques such as display advertising and its new “Google Goggles” have been successful, but there are many areas in which Google could expand to maintain market share and not lose its dominance, for example advertising, social networking, and television. Bringing in Larry Page will hopefully bring a fresh new management style without ruining the great reputation the company has as being the employer of choice. We’ll see in the coming months the repercussions of the switch.
I’m very interested to see how this new fresh perspective impacts Google and it’s users. Hopefully it will be a positive change that maintains the strength in areas that they already have, and then expand and improve on markets they are struggling in and also bring new ideas to the table. It was a bold move changing things so rapidly, but what was seen as “adult supervision” with Schmidt as CEO will hopefully return to its original mission of being a highly innovative corporation.

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